Introduction

Japan is one of the world's biggest music markets with the second biggest CD sales after the US and thousands of live house venues open almost every night of the week. At the same time Japan is one of the hardest countries to crack the touring and release of foreign music.  Partly this is due to the lack of English spoken and written in business and everyday life in Japan.

Japanese music executives seldom use email for business and opt for personal relationships in business with a concept that if the relationship is strong then the product will automatically be good. Business is done in coffee bars or drinking establishments rather than by meetings with a contract and resolving any issues before signing.  In other words unless you have built a relationship with a promoter or record label in Japan it will be highly unlikely that you will be successful in putting together a tour, releasing a CD or in exploring publishing and synchronization.  Japan businessman rely on "go betweens" who are people that know both the artists/group and the Japanese music companies and can negotiate to put together a deal.

KR International can be your "go between" to make your presence in Asia a success.

KR International is not a traditional booking agent but a territorial facilitator.  We work to secure licensing, publishing and performance while at the same time using local and national publicity to raise the artist/groups profile.

We have had five years experience in the territory and are recognized as one of the leading foreign music companies bridging east and west. We believe we are the hardest working, the most passionate agents in Asia and aim to make all our clients 100% returning customers.

KR believes in achieving pre-arranged targets and KPI's (Key performance indicators). As mentioned above Asia is the land of deal-making face to face based on personal relationship so part of our strategy will be to put together some key music industry people to work us towards the key performance indicators that will be set in the contract.   We believe in partnership with you and with our Asian colleagues..
 
  Our Services includes:  
     
  Raising the artists/band profile in Asia, which includes, Japan, South Korea and China through publicity in each countries own language.  
     
 

Prepare a media kit and accompanying data in each of these three languages and distribute through magazine articles, blogs, and music forums, flyers and also personally distribute to selected music industry people including radio station presenters, licensing and publishing executives and A&R in the territory.

  
     
 

Build a fan base, which is owned by the artist/bands/management/label and use tools likes of Mixi, which is Japan's equivalent to Myspace and similar sites in South Korea and China.

  
     
 

Prepare and work towards either a showcase or a tour after enlisting backing from key industry people in the Territory and work with the artist/bands/manager/labels to facilitate the events, inviting those key people and follow through on any interested parties afterwards in such areas as licensing, publishing and any other deals.

  
 

Provide full accounting of our progress with bi-weekly skype calls and full financial account monthly via email.

  
     
 
  The Options:  
     
  Option 1: Six months general promotion  
     
 
  • We produce a suitable website in Japanese and link to Mixi (Japan's equivalent to Myspace).
  • Assist in getting your profile into printed media, which is the most important form of media here in Japan.
  • We explore radio opportunities and place your CD's for sale where required in various shops.
  • We build a database of fans that will be kept abreast of you.
  • We can instigate negotiations for licensing, publishing deals.
  
     
        Investment Cost:  $1,000 USD.  (You will be assigned one staff member to work with  
        you and to report back every two weeks)  
     
  Option 2: Six Months Comprehensive Promotion and Tour/Showcase  
     
 

All the above but we use the whole 6 months to build up promotions for a mini tour and/or showcase. Touring dates are set at the beginning of this option. At the end of the period we provide logistics while you tour so that you can just relax and concentrate on your performances.

 
     
  Investment Cost: $3,000 USD. Assigned a staff member to work with you. Fortnightly  
  meetings until the tour. Venue booked after signing of the agreement)  
  KR will do a one for one so your investment of $3,000 will  
  give you a combined budget of $6,000 to guarantee the success of the tour/showcase.  
     
 

Interested?

    Then submit your details in this form
     and one of our staff will get back to you ASAP.
   
Name  
Country
Website URL
MySpace URL
Email
Phone Number
Options Interest In Option 1: 6 Month Promo & Representation Only
  Option 2: 6 Months Promo with booked Tour/Showcase